Sendhiiv vs Mailgun
Pricing compared
Sendhiiv prices are live (USD ≈ ₦1,360/$). Mailgun column verified June 2026 against mailgun.com/pricing. Mailgun bills overages on top of plan allowances; figures marked (est.) are our calculations from Mailgun's published overage rates and will vary with usage.
| Sendhiiv | Mailgun | |
|---|---|---|
| Free tier | 3,000 emails/mo · no daily cap | 100 emails/day · test only |
| 10,000 emails/mo | Free tier or Starter — $9/mo₦12,240/mo | Basic — $15/mo |
| 50,000 emails/mo | Starter — $9/mo₦12,240/mo | Foundation — $35/mo |
| ~175,000 emails/mo | Growth — $29/mo (175,000)₦39,440/mo | Scale — $90/mo (100k) + overage ≈ ~$173/mo (est.) |
| 500,000 emails/mo | Scale — $79/mo₦107,440/mo | Scale — $90/mo (100k) + overage ≈ ~$390/mo (est.) |
| Pay-as-you-go | $0.20 / 1,000 · credits never expire₦272 / 1,000 | No true PAYG · overage $1.10–$1.80 / 1,000 |
| Receiving mailboxes | Yes — full mailboxes + webmail | Inbound routing only |
| Deliverability & infrastructure | Managed, monitored sending · SPF/DKIM/DMARC setup | Shared IPs · dedicated IP add-on (included on Scale) |
| Local-currency billing | USD + NGN | USD only |
| API & SDKs | REST API + SMTP relay | REST API + SMTP relay + SDKs |
Why developers switch from Mailgun
No overage surprises. Mailgun's plans include a fixed allowance, then bill $1.10–$1.80 per 1,000 extra emails automatically. A single busy month can quietly turn a $35 plan into a much larger bill. Sendhiiv's pay-as-you-go is a flat $0.20 per 1,000 with credits that never expire, and the monthly tiers don't punish you for going over.
Lower at every tier. 50,000 emails is $9/mo on Sendhiiv versus $35 on Mailgun Foundation; at half a million a month Sendhiiv is a flat $79 while Mailgun's Scale plan plus overages climbs toward several hundred dollars.
A real inbox, included. Sendhiiv gives you actual receiving mailboxes with webmail and runs on managed, monitored sending infrastructure with SPF, DKIM and DMARC setup guidance. Mailgun focuses on outbound with inbound routing, and reserves dedicated IPs for its higher tiers or as a paid add-on.
What to know before you switch
Mailgun is a mature, developer-respected platform with genuinely strong email validation, detailed analytics and reporting, an EU sending region for data-residency needs, and deep deliverability tooling. If those capabilities are core to your workflow, Mailgun earns its price. Sendhiiv's bet is different: the essentials — reliable transactional and marketing email with a clean API and SMTP — at a lower, more predictable cost, plus pay-as-you-go billing and a built-in inbox.
Migrating from Mailgun takes minutes
On SMTP, migration is just a host and credential swap — zero code changes. On the HTTP API, you move from Mailgun's form-encoded request to Sendhiiv's JSON endpoint, reusing the same from, to, subject and html fields.
// POST https://api.mailgun.net/v3/YOUR_DOMAIN/messages
const form = new URLSearchParams({
from: "Acme <hello@yourdomain.com>",
to: "user@example.com",
subject: "Welcome aboard",
html: "<p>Thanks for signing up!</p>",
});
const res = await fetch("https://api.mailgun.net/v3/YOUR_DOMAIN/messages", {
method: "POST",
headers: {
Authorization: "Basic " + btoa("api:key-xxxxxxxx"),
"Content-Type": "application/x-www-form-urlencoded",
},
body: form,
});
// POST https://api.sendhiiv.com/api/v1/messages — same fields, JSON body
const res = await fetch("https://api.sendhiiv.com/api/v1/messages", {
method: "POST",
headers: {
Authorization: "Bearer shv_xxxxxxxx",
"Content-Type": "application/json",
},
body: JSON.stringify({
from: "Acme <hello@yourdomain.com>",
to: "user@example.com",
subject: "Welcome aboard",
html: "<p>Thanks for signing up!</p>",
}),
});
On SMTP? Point your SMTP host and credentials at Sendhiiv and ship zero code changes. Before you move, run your domain through our free SPF/DKIM/DMARC checker so authentication is green from day one.
Try Sendhiiv free
3,000 emails a month free, no daily cap, no credit card. Keep your SMTP setup — just swap the host.
Create a free accountFrequently asked questions
Is Sendhiiv cheaper than Mailgun?
At most volumes, yes. Starter is $9/mo (₦12,240/mo) for 50,000 emails vs Mailgun's $35 Foundation. And Mailgun has no true pay-as-you-go — overages of $1.10–$1.80 per 1,000 add up fast, while Sendhiiv's PAYG is $0.20 per 1,000 with non-expiring credits.
How do Mailgun's overage charges work?
Each Mailgun plan includes a fixed allowance (10k Basic, 50k Foundation, 100k Scale). Going over bills automatically at roughly $1.80/1k (Basic), $1.30/1k (Foundation) and $1.10/1k (Scale), so a spike can cost far more than the headline price.
Can I migrate without much work?
Yes. On SMTP you swap host and credentials — no code change. On the HTTP API you move from Mailgun's form-encoded request to Sendhiiv's JSON endpoint using the same from/to/subject/html fields.
What does Sendhiiv have that Mailgun doesn't?
True pay-as-you-go with non-expiring credits, built-in receiving mailboxes with webmail, managed and monitored infrastructure with SPF/DKIM/DMARC guidance, and local-currency billing in USD and NGN.
Is Mailgun ever the better choice?
Yes — if email validation, deep analytics, an EU sending region or advanced deliverability tooling are central to your stack, Mailgun is a strong, mature option.